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Product Review: PracticeFusion

November 8th, 2009
I have been recently exposed to PracticeFusion, a three years old player in EMR market. They offer a fully hosted (SaaS) PM and EMR system at no charge! (more about it below) 
 
The product is very easy to setup and use.  The user interface is self-explanatory and intuitive. Each top category of functionality has a short video tutorial that helps getting started.
 
Adding Patients, scheduling visits and dealing with charts is very simple. 
The only thing I didn’t like must was document handling, which is not as easy to work with, specially if you are dealing with lots of scanned materials. 
 
 
They have partnered with Digital Island to offer conversion of paper charts into electronic charts. 
 
As for billing, they offer own integrated billing system that charges about 6% of receipts that are received and deposited. Alternatively they offer secure email system for working with existing internal and external billers. I am not sure how well this will work!
 
 
The Web interface takes advantage of Flex 3, Adobe’s rich Internet application interface and the system backend is cloud-based and ensure scalability.
 
However as many other SaaS solutions there are few points to keep in mind:
 
Switching to another solution provider is going to be a nightmare. There is no easy way to get the data (which you own!) and move it to other hosted solution. 
So basically you are stuck with one SaaS provider as soon as you start.
 
Furthermore there is a question on what happens when Internet goes down; how would you access schedules and patients’ records during that time?
 
And finally, there is always challenge of integration in SaaS environment, in this case,
for example, integration with medical devices and instruments.
 
 
In terms of functionality E-Prescription is the most important missing piece, which seems to be a priority items on their roadmap. 
 
 
As for business model PracticeFusion plans to make money on free software by connecting advertisers with doctors while they are working on the system. Apparently they have already signed up advertisers such as Johnson & Johnson, AstraZeneca LP and Ortho-McNeil-Janssen Pharmaceuticals, Inc.
 
Given how difficult it is for a drug salesperson to get a doctor’s attention, the CEO, Ryan Howard, is convinced this business model will work.
 
For Physicians who don’t like to see ADs on their screen, an AD-free version of the solution is available at $100/month/provider.
 
For more info here is an interview with Ryan: 
 
 
In August 2009 Practice Fusion received an investment from SaleForce.com 
The investment is reportedly between $5 to $10 million. 
As a side note, to me this was an excellent strategic move by SalesForce, which is heavily focused in promoting its cloud platform.

 

 

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